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optigard ant gel bait
Worth a lookShows searches that convert (17.4% search→purchase), but a concentrated shelf (top 5 take 100% of clicks) keeps it on the watch list.
Conversion
Incredible17.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Incredible$25.25avg listing price — sweet spot $15–$100
Price range
Great$11.43–$34.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Great+78.5%90-day search growth — must beat 0% to launch
Market size
Good$340K$340K/yr · 77K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad36,507avg incumbent reviews — the moat a new listing must climb
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand