41
omelette spatula
Skip itSoft demand (-20.4% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.7%return rate — above 5% kills the launch gate
Conversion
Great7.4%search→purchase rate — share of searches ending in a sale
Avg price
Good$12.72avg listing price — sweet spot $15–$100
Brand share
Good74%top-5 brand share — brands hold most of the demand
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Price range
Okay$7.51–$18.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Okay3,459.05avg incumbent reviews — the moat a new listing must climb
Market size
Bad$64K$64K/yr · 68K searches
Growth
Bad-20.4%90-day search growth — must beat 0% to launch