51
olla
Worth a lookShows a sweet-spot price point ($30.71 avg), but weak search conversion (2.5%) keeps it on the watch list.
Avg price
Incredible$30.71avg listing price — sweet spot $15–$100
Price range
Great$9.27–$64.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.5%return rate — above 5% kills the launch gate
Review moat
Good727.38avg incumbent reviews — the moat a new listing must climb
Growth
Good+36.1%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Market size
Okay$147K$147K/yr · 193K searches
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale