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ohio state flag
Worth a lookShows a sweet-spot price point ($22.88 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible$22.88avg listing price — sweet spot $15–$100
Returns
Great1.4%return rate — above 5% kills the launch gate
Growth
Great+82.1%90-day search growth — must beat 0% to launch
Price range
Good$7.54–$34.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good711.49avg incumbent reviews — the moat a new listing must climb
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Market size
Okay$200K$200K/yr · 186K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad93%top-5 brand share — brand-locked demand