48
off road shovel
Skip itSoft demand (-16.9% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$57.13avg listing price — sweet spot $15–$100
Brand share
Great57%top-5 brand share — no brand owns this niche
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Returns
Good2.3%return rate — above 5% kills the launch gate
Review moat
Good1,352.68avg incumbent reviews — the moat a new listing must climb
Price range
Okay$11.32–$198.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$99K$99K/yr · 72K searches
Growth
Bad-16.9%90-day search growth — must beat 0% to launch