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55

off mosquito coils

Worth a look

Shows demand growing +512.6% this quarter, but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 25Growth 100Conversion 93Competition 13Returns 97Price range 83Avg price 91Brand share 0Review moat 38Quality gap 50

Growth

Incredible+512.6%

90-day search growth — must beat 0% to launch

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Conversion

Great11.5%

search→purchase rate — share of searches ending in a sale

Avg price

Great$21.27

avg listing price — sweet spot $15–$100

Price range

Great$5.25–$67.84

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,685.09

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$100K

$100K/yr · 41K searches

Competition

Bad85%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals Trending

Search terms