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natural gas patio heater
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Avg price
Good$151.28avg listing price — sweet spot $15–$100
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Returns
Okay4.4%return rate — above 5% kills the launch gate
Price range
Okay$24.65–$279.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad4,692.9avg incumbent reviews — the moat a new listing must climb
Market size
Bad$82K$82K/yr · 18K searches
Growth
Bad-17.8%90-day search growth — must beat 0% to launch
Competition
Bad81%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand