30
natura turf
Skip itSoft demand (-57.7% this quarter) — this niche doesn't clear our bar today.
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Returns
Great1.5%return rate — above 5% kills the launch gate
Avg price
Great$101.00avg listing price — sweet spot $15–$100
Review moat
Good1,094.9avg incumbent reviews — the moat a new listing must climb
Price range
Okay$24.45–$322.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad95%top-5 brand share — brand-locked demand
Competition
Bad87%top-5 click share — a locked-up shelf
Market size
Bad$19K$19K/yr · 105K searches
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-57.7%90-day search growth — must beat 0% to launch