Skip to content
52

nana and papas house door mat

Worth a look

Shows demand growing +344.9% this quarter, but a small market ($0/yr) keeps it on the watch list.

Market size 0Growth 100Conversion 0Competition 22Returns 95Price range 93Avg price 91Brand share 53Review moat 82Quality gap 55

Growth

Incredible+344.9%

90-day search growth — must beat 0% to launch

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Price range

Great$14.40–$41.01

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$21.41

avg listing price — sweet spot $15–$100

Review moat

Great358.1

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Good73%

top-5 brand share — brands hold most of the demand

Competition

Bad73%

top-5 click share — a locked-up shelf

Market size

Bad$0

$0/yr · 2K searches

Conversion

Bad0.0%

search→purchase rate — share of searches ending in a sale

Search terms