52
mylar
Worth a lookShows low returns (1.4%), but soft demand (-5.3% this quarter) keeps it on the watch list.
Returns
Great1.4%return rate — above 5% kills the launch gate
Brand share
Great59%top-5 brand share — no brand owns this niche
Price range
Good$4.45–$43.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Avg price
Good$14.15avg listing price — sweet spot $15–$100
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,055.18avg incumbent reviews — the moat a new listing must climb
Market size
Okay$130K$130K/yr · 188K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-5.3%90-day search growth — must beat 0% to launch