37
mylar roll
Skip itA small market ($60K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$23.62avg listing price — sweet spot $15–$100
Price range
Great$6.04–$59.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.4%return rate — above 5% kills the launch gate
Review moat
Okay1,862.25avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Growth
Bad-12.4%90-day search growth — must beat 0% to launch
Market size
Bad$60K$60K/yr · 89K searches