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murphys mosquito repellent incense
Worth a lookShows demand growing +452.2% this quarter, but a small market ($37K/yr) keeps it on the watch list.
Growth
Incredible+452.2%90-day search growth — must beat 0% to launch
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Incredible13.8%search→purchase rate — share of searches ending in a sale
Avg price
Good$13.01avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,298.09avg incumbent reviews — the moat a new listing must climb
Price range
Okay$5.36–$20.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad81%top-5 click share — a locked-up shelf
Brand share
Bad95%top-5 brand share — brand-locked demand
Market size
Bad$37K$37K/yr · 21K searches
Signals Trending