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mums plants live
Worth a lookShows beatable incumbent ratings (3.4★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Incredible3.4★avg incumbent rating — lower means beatable quality
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Growth
Incredible+157.6%90-day search growth — must beat 0% to launch
Review moat
Great150.31avg incumbent reviews — the moat a new listing must climb
Avg price
Great$19.02avg listing price — sweet spot $15–$100
Competition
Great35%top-5 click share — an open shelf
Price range
Great$4.26–$53.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good70%top-5 brand share — brands hold most of the demand
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Market size
Bad$9K$9K/yr · 57K searches