68
mulch
Launch itA $1.4M/yr market growing +81.6% this quarter with returns at 0.4% — clears our launch bar.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Great$67.83avg listing price — sweet spot $15–$100
Market size
Great$1.4M$1.4M/yr · 932K searches
Growth
Great+81.6%90-day search growth — must beat 0% to launch
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good761.76avg incumbent reviews — the moat a new listing must climb
Brand share
Good68%top-5 brand share — brands hold most of the demand
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Price range
Okay$11.54–$316.06cheapest to priciest tracked listing — scored on the share inside $15–$100