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moth traps
Launch itA $5.8M/yr market growing +36.2% this quarter with returns at 0.7% — clears our launch bar.
Conversion
Incredible22.4%search→purchase rate — share of searches ending in a sale
Market size
Incredible$5.8M$5.8M/yr · 1.2M searches
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Great$21.29avg listing price — sweet spot $15–$100
Price range
Great$8.98–$49.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Growth
Good+36.2%90-day search growth — must beat 0% to launch
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Review moat
Bad9,355.96avg incumbent reviews — the moat a new listing must climb