mosquito incense
Worth a lookShows demand growing +289.8% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+289.8%90-day search growth — must beat 0% to launch
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Great11.8%search→purchase rate — share of searches ending in a sale
Price range
Great$5.25–$44.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$14.44avg listing price — sweet spot $15–$100
Market size
Good$512K$512K/yr · 301K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Brand share
Good72%top-5 brand share — brands hold most of the demand
Review moat
Okay3,220.04avg incumbent reviews — the moat a new listing must climb