71
mosquito coils
Worth a lookShows demand growing +303.5% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+303.5%90-day search growth — must beat 0% to launch
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Great11.0%search→purchase rate — share of searches ending in a sale
Price range
Good$5.25–$39.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$716K$716K/yr · 464K searches
Avg price
Good$14.08avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good73%top-5 brand share — brands hold most of the demand
Review moat
Okay1,840avg incumbent reviews — the moat a new listing must climb
Competition
Okay61%top-5 click share — leaders hold, buyers still browse