78
mole trap
Launch itA $2.8M/yr market growing +62.3% this quarter with returns at 2.1% — clears our launch bar.
Market size
Incredible$2.8M$2.8M/yr · 933K searches
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Avg price
Incredible$33.37avg listing price — sweet spot $15–$100
Price range
Great$14.11–$74.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great8.9%search→purchase rate — share of searches ending in a sale
Growth
Great+62.3%90-day search growth — must beat 0% to launch
Returns
Good2.1%return rate — above 5% kills the launch gate
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Brand share
Good70%top-5 brand share — brands hold most of the demand
Review moat
Okay2,547.64avg incumbent reviews — the moat a new listing must climb
Signals Quality Gap