52
mole scram
Worth a lookShows beatable incumbent ratings (3.6★), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Quality gap
Incredible3.6★avg incumbent rating — lower means beatable quality
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Incredible12.6%search→purchase rate — share of searches ending in a sale
Price range
Incredible$17.98–$93.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$47.41avg listing price — sweet spot $15–$100
Review moat
Okay1,577avg incumbent reviews — the moat a new listing must climb
Growth
Okay+8.1%90-day search growth — must beat 0% to launch
Market size
Okay$122K$122K/yr · 20K searches
Competition
Bad89%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals Quality Gap