77
mole killer
Launch itA $1.9M/yr market growing +78.3% this quarter with returns at 0.9% — clears our launch bar.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Incredible$24.62avg listing price — sweet spot $15–$100
Market size
Great$1.9M$1.9M/yr · 710K searches
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Conversion
Great10.9%search→purchase rate — share of searches ending in a sale
Growth
Great+78.3%90-day search growth — must beat 0% to launch
Price range
Great$7.58–$51.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good72%top-5 brand share — brands hold most of the demand
Review moat
Okay1,631.92avg incumbent reviews — the moat a new listing must climb
Competition
Okay58%top-5 click share — leaders hold, buyers still browse