38
moai
Skip itA small market ($32K/yr) — this niche doesn't clear our bar today.
Avg price
Great$70.20avg listing price — sweet spot $15–$100
Review moat
Great336.39avg incumbent reviews — the moat a new listing must climb
Returns
Good2.0%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+11.2%90-day search growth — must beat 0% to launch
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Price range
Bad$7.97–$402.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Market size
Bad$32K$32K/yr · 63K searches
Signals High Price