64
mint plant
Worth a lookShows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Quality gap
Incredible3.7★avg incumbent rating — lower means beatable quality
Growth
Great+75.7%90-day search growth — must beat 0% to launch
Avg price
Great$16.55avg listing price — sweet spot $15–$100
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Price range
Good$4.96–$29.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Market size
Okay$230K$230K/yr · 254K searches
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Review moat
Okay3,660.84avg incumbent reviews — the moat a new listing must climb
Signals Quality Gap