56
mini shovel
Worth a lookShows no brand lock-in (top 5 brands take 46% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great46%top-5 brand share — no brand owns this niche
Returns
Great1.4%return rate — above 5% kills the launch gate
Competition
Great31%top-5 click share — an open shelf
Avg price
Great$16.82avg listing price — sweet spot $15–$100
Price range
Good$3.72–$39.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good997.84avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-8.2%90-day search growth — must beat 0% to launch
Market size
Bad$68K$68K/yr · 86K searches
Signals No Dominant Brand