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mini excavator
Launch itA $20.9M/yr market growing +11.8% this quarter with returns at 1.8% — clears our launch bar.
Market size
Incredible$20.9M$20.9M/yr · 1.3M searches
Competition
Great27%top-5 click share — an open shelf
Returns
Great1.8%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good66%top-5 brand share — brands hold most of the demand
Review moat
Good938avg incumbent reviews — the moat a new listing must climb
Growth
Okay+11.8%90-day search growth — must beat 0% to launch
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Price range
Bad$5.17–$13772.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad$5281.05avg listing price — sweet spot $15–$100