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mini cauldron
Skip itSoft demand (-70.2% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$62.40avg listing price — sweet spot $15–$100
Returns
Good2.6%return rate — above 5% kills the launch gate
Market size
Good$407K$407K/yr · 526K searches
Review moat
Good1,273.92avg incumbent reviews — the moat a new listing must climb
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Price range
Bad$8.15–$438.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-70.2%90-day search growth — must beat 0% to launch