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milky spore
Worth a lookShows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Great$63.27avg listing price — sweet spot $15–$100
Growth
Great+72.2%90-day search growth — must beat 0% to launch
Conversion
Great7.5%search→purchase rate — share of searches ending in a sale
Market size
Good$805K$805K/yr · 169K searches
Price range
Good$22.86–$142.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,402.11avg incumbent reviews — the moat a new listing must climb
Competition
Bad87%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price