45
midnight perfume plant
Skip itSoft demand (-53.1% this quarter) — this niche doesn't clear our bar today.
Quality gap
Incredible3.5★avg incumbent rating — lower means beatable quality
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Great$18.43avg listing price — sweet spot $15–$100
Price range
Great$6.99–$40.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good718.5avg incumbent reviews — the moat a new listing must climb
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Market size
Bad$34K$34K/yr · 136K searches
Growth
Bad-53.1%90-day search growth — must beat 0% to launch