31
masters decor
Skip itSoft demand (-85.0% this quarter) — this niche doesn't clear our bar today.
Review moat
Great456avg incumbent reviews — the moat a new listing must climb
Avg price
Good$14.53avg listing price — sweet spot $15–$100
Brand share
Good73%top-5 brand share — brands hold most of the demand
Returns
Good2.9%return rate — above 5% kills the launch gate
Price range
Okay$10.66–$18.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Market size
Bad$3K$3K/yr · 19K searches
Growth
Bad-85.0%90-day search growth — must beat 0% to launch
Signals Low Review Barrier