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machete
Launch itA $1.8M/yr market growing +17.8% this quarter with returns at 1.5% — clears our launch bar.
Avg price
Incredible$33.84avg listing price — sweet spot $15–$100
Market size
Great$1.8M$1.8M/yr · 2.1M searches
Price range
Great$11.11–$77.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.5%return rate — above 5% kills the launch gate
Brand share
Good65%top-5 brand share — brands hold most of the demand
Review moat
Good1,011.44avg incumbent reviews — the moat a new listing must climb
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+17.8%90-day search growth — must beat 0% to launch
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale