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lump charcoal
Launch itA $1.4M/yr market growing +70.1% this quarter with returns at 0.4% — clears our launch bar.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Incredible$41.73avg listing price — sweet spot $15–$100
Price range
Great$10.59–$100.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$1.4M$1.4M/yr · 559K searches
Growth
Great+70.1%90-day search growth — must beat 0% to launch
Conversion
Good6.2%search→purchase rate — share of searches ending in a sale
Review moat
Good1,405.19avg incumbent reviews — the moat a new listing must climb
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality