70
liquid fertilizer for lawns
Worth a lookShows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Incredible$32.04avg listing price — sweet spot $15–$100
Price range
Great$13.21–$92.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Great+97.8%90-day search growth — must beat 0% to launch
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Good6.4%search→purchase rate — share of searches ending in a sale
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Market size
Good$451K$451K/yr · 219K searches
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Review moat
Okay3,890.04avg incumbent reviews — the moat a new listing must climb