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lily of the valley plant
Worth a lookShows beatable incumbent ratings (3.7★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Incredible3.7★avg incumbent rating — lower means beatable quality
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Great$20.12avg listing price — sweet spot $15–$100
Price range
Great$6.71–$54.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great38%top-5 click share — an open shelf
Brand share
Good65%top-5 brand share — brands hold most of the demand
Growth
Good+30.1%90-day search growth — must beat 0% to launch
Review moat
Okay1,992.78avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Market size
Bad$55K$55K/yr · 103K searches