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lesco fertilizer
Skip itBrand-locked demand (top 5 brands take 91% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Avg price
Great$85.47avg listing price — sweet spot $15–$100
Review moat
Great488.58avg incumbent reviews — the moat a new listing must climb
Price range
Good$24.71–$168.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+23.7%90-day search growth — must beat 0% to launch
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Market size
Okay$159K$159K/yr · 56K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad91%top-5 brand share — brand-locked demand