50
lemon verbena
Worth a lookShows low returns (0.3%), but a small market ($31K/yr) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Quality gap
Incredible3.7★avg incumbent rating — lower means beatable quality
Brand share
Good61%top-5 brand share — brands hold most of the demand
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,554.04avg incumbent reviews — the moat a new listing must climb
Price range
Okay$4.60–$24.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad$8.62avg listing price — sweet spot $15–$100
Growth
Bad-22.6%90-day search growth — must beat 0% to launch
Market size
Bad$31K$31K/yr · 63K searches