36
lefse griddle
Skip itSoft demand (-19.8% this quarter) — this niche doesn't clear our bar today.
Review moat
Good552.71avg incumbent reviews — the moat a new listing must climb
Avg price
Good$106.12avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Returns
Okay4.1%return rate — above 5% kills the launch gate
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Price range
Okay$18.99–$264.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$118K$118K/yr · 57K searches
Conversion
Bad2.0%search→purchase rate — share of searches ending in a sale
Growth
Bad-19.8%90-day search growth — must beat 0% to launch
Signals High Price