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lavender seeds
Worth a lookShows low returns (0.4%), but pricing outside the sweet spot ($9.08 avg) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Conversion
Great9.5%search→purchase rate — share of searches ending in a sale
Market size
Good$331K$331K/yr · 382K searches
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Price range
Okay$4.16–$24.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,259.94avg incumbent reviews — the moat a new listing must climb
Growth
Okay+1.2%90-day search growth — must beat 0% to launch
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$9.08avg listing price — sweet spot $15–$100
Signals Low Review Barrier