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lavender plants live
Worth a lookShows beatable incumbent ratings (3.8★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Incredible3.8★avg incumbent rating — lower means beatable quality
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Great$18.97avg listing price — sweet spot $15–$100
Growth
Great+60.1%90-day search growth — must beat 0% to launch
Price range
Good$6.61–$31.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$411K$411K/yr · 601K searches
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Review moat
Okay3,243.94avg incumbent reviews — the moat a new listing must climb
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Signals Quality Gap