69
lava rocks
Worth a lookShows a sweet-spot price point ($21.48 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Great$21.48avg listing price — sweet spot $15–$100
Price range
Great$9.37–$45.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great33%top-5 click share — an open shelf
Brand share
Great53%top-5 brand share — no brand owns this niche
Returns
Great1.8%return rate — above 5% kills the launch gate
Market size
Good$646K$646K/yr · 618K searches
Review moat
Good1,178.92avg incumbent reviews — the moat a new listing must climb
Growth
Good+30.5%90-day search growth — must beat 0% to launch
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Signals No Dominant Brand