58
lantern hanger
Worth a lookShows a fragmented shelf (top 5 take 35% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Great35%top-5 click share — an open shelf
Brand share
Great55%top-5 brand share — no brand owns this niche
Returns
Great1.8%return rate — above 5% kills the launch gate
Growth
Great+70.7%90-day search growth — must beat 0% to launch
Price range
Good$4.18–$45.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.70avg listing price — sweet spot $15–$100
Review moat
Okay1,888.37avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad$34K$34K/yr · 70K searches
Signals No Dominant Brand