44
lafuma zero gravity chair
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Growth
Incredible+130.3%90-day search growth — must beat 0% to launch
Returns
Great1.5%return rate — above 5% kills the launch gate
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$217.71avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad6,410.62avg incumbent reviews — the moat a new listing must climb
Market size
Bad$82K$82K/yr · 26K searches
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Price range
Bad$57.90–$556.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad99%top-5 brand share — brand-locked demand