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kohler oil filter 12 050 01
Worth a lookShows searches that convert (16.4% search→purchase), but a concentrated shelf (top 5 take 83% of clicks) keeps it on the watch list.
Conversion
Incredible16.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Great$17.39avg listing price — sweet spot $15–$100
Price range
Great$7.99–$44.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+56.8%90-day search growth — must beat 0% to launch
Review moat
Okay1,541.25avg incumbent reviews — the moat a new listing must climb
Market size
Okay$220K$220K/yr · 77K searches
Brand share
Bad91%top-5 brand share — brand-locked demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad83%top-5 click share — a locked-up shelf