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kohler air filter
Worth a lookShows low returns (1.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.4%return rate — above 5% kills the launch gate
Conversion
Great8.8%search→purchase rate — share of searches ending in a sale
Competition
Great38%top-5 click share — an open shelf
Review moat
Good660.07avg incumbent reviews — the moat a new listing must climb
Brand share
Good63%top-5 brand share — brands hold most of the demand
Avg price
Good$13.76avg listing price — sweet spot $15–$100
Growth
Good+28.7%90-day search growth — must beat 0% to launch
Price range
Okay$5.70–$23.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$61K$61K/yr · 50K searches
Signals No Dominant Brand