51
kindling
Worth a lookShows low returns (0.5%), but soft demand (-47.7% this quarter) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Incredible$27.99avg listing price — sweet spot $15–$100
Price range
Great$5.71–$95.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great8.2%search→purchase rate — share of searches ending in a sale
Brand share
Good73%top-5 brand share — brands hold most of the demand
Market size
Good$277K$277K/yr · 120K searches
Review moat
Okay2,140.8avg incumbent reviews — the moat a new listing must climb
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-47.7%90-day search growth — must beat 0% to launch