50
kelp meal
Worth a lookShows low returns (0.3%), but soft demand (-20.4% this quarter) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Avg price
Incredible$34.89avg listing price — sweet spot $15–$100
Conversion
Good7.0%search→purchase rate — share of searches ending in a sale
Price range
Good$11.71–$152.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,175.19avg incumbent reviews — the moat a new listing must climb
Market size
Good$292K$292K/yr · 120K searches
Brand share
Good75%top-5 brand share — brands hold most of the demand
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-20.4%90-day search growth — must beat 0% to launch