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keiki paste
Skip itA concentrated shelf (top 5 take 95% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great$16.03avg listing price — sweet spot $15–$100
Conversion
Great7.5%search→purchase rate — share of searches ending in a sale
Price range
Good$12.50–$18.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,670avg incumbent reviews — the moat a new listing must climb
Market size
Okay$190K$190K/yr · 158K searches
Growth
Bad-12.1%90-day search growth — must beat 0% to launch
Brand share
Bad95%top-5 brand share — brand-locked demand
Competition
Bad95%top-5 click share — a locked-up shelf