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kamado joe charcoal
Launch itA $6.3M/yr market growing +74.9% this quarter with returns at 1.0% — clears our launch bar.
Market size
Incredible$6.3M$6.3M/yr · 404K searches
Returns
Great1.0%return rate — above 5% kills the launch gate
Growth
Great+74.9%90-day search growth — must beat 0% to launch
Review moat
Good877.56avg incumbent reviews — the moat a new listing must climb
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad$404.53avg listing price — sweet spot $15–$100
Price range
Bad$10.58–$2966.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price