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jute door mat
Worth a lookShows a sweet-spot price point ($26.20 avg), but a small market ($113K/yr) keeps it on the watch list.
Avg price
Incredible$26.20avg listing price — sweet spot $15–$100
Price range
Great$12.40–$52.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great54%top-5 brand share — no brand owns this niche
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+16.9%90-day search growth — must beat 0% to launch
Review moat
Okay2,022.84avg incumbent reviews — the moat a new listing must climb
Returns
Okay4.7%return rate — above 5% kills the launch gate
Market size
Okay$113K$113K/yr · 200K searches
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale