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john deere key
Worth a lookShows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Review moat
Great275.38avg incumbent reviews — the moat a new listing must climb
Brand share
Great54%top-5 brand share — no brand owns this niche
Competition
Great36%top-5 click share — an open shelf
Conversion
Great7.3%search→purchase rate — share of searches ending in a sale
Growth
Good+28.9%90-day search growth — must beat 0% to launch
Price range
Good$4.30–$26.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$9.54avg listing price — sweet spot $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$48K$48K/yr · 68K searches