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51

jade plant

Worth a look

Shows low returns (0.4%), but a small market ($97K/yr) keeps it on the watch list.

Market size 24Growth 28Conversion 29Competition 45Returns 98Price range 77Avg price 80Brand share 44Review moat 69Quality gap 81

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Avg price

Great$17.11

avg listing price — sweet spot $15–$100

Price range

Great$6.73–$44.10

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good750.53

avg incumbent reviews — the moat a new listing must climb

Competition

Okay58%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay79%

top-5 brand share — brands hold most of the demand

Conversion

Okay2.3%

search→purchase rate — share of searches ending in a sale

Growth

Okay+2.1%

90-day search growth — must beat 0% to launch

Market size

Bad$97K

$97K/yr · 248K searches

Search terms