74
iris
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Incredible3.6★avg incumbent rating — lower means beatable quality
Review moat
Incredible89.59avg incumbent reviews — the moat a new listing must climb
Avg price
Great$20.80avg listing price — sweet spot $15–$100
Growth
Great+93.8%90-day search growth — must beat 0% to launch
Brand share
Great51%top-5 brand share — no brand owns this niche
Price range
Great$6.12–$49.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Market size
Okay$164K$164K/yr · 272K searches